This isn’t just another dye shampoo

It’s Everything Traditional Hair Dye Isn’t

CLEAN INGREDIENTS

The Polar Standard

We go beyond industry norms to eliminate the harsh chemicals found in traditional hair dyes. 

NON-TOXICINGREDIENTS
NON-TOXICINGREDIENTS
100%VEGAN
100%VEGAN
CRUELTY-FREE
CRUELTY-FREE
CLINICALLY TESTED
CLINICALLY TESTED
GENTLE &NON-IRRITATING
GENTLE &NON-IRRITATING
RECYCLABLEPACKAGING
RECYCLABLEPACKAGING

Our satisfied customers aren’t just testimonials; they’re proof of a formula that’s truly proven to work

95%

95%of users achievedflawless gray coveragethatlasted up to 6 weeks, without reapplications.

94%

94%of users reportedimproved hair texture and shine, unlike harsh dyes that cause brittleness.

90%

90%of users agreed that the shampoo-like application made coloringeasy and hassle-free.